> Posted by: Steve Hullfish
> I thought Oliver's remarks directed at
> Frank were very interesting and pretty
> "on point." But it's also kind of
> funny about saying that FCP may be
> trying something so radical that
> they'll lose the established Hollywood
> crew. The funny think is that Avid recently
> released some pretty small - but radical in
> a way - changes to the interface and
> received pretty strong pushback from
> the stodgy old guard.
I tend to agree with the Mercedes/Toyota analogy, as well. It just depends on what Avid needs to do to survive. If you look at Quantel and Autodesk, they have managed to evolve and in fact thrive on a business model, where market share numbers don't dictate absolute success.
Ironically, that's been Apple's position for many years when it comes to hardware and OS. Until the i-devices. I think the reason that Apple may be de-emphasizing the "traditional pro user" is precisely because this group will challenge and resist the changes. Especially if the focus has been to change what wasn't "broken". That awaits to be seen.
> I just think it's funny because with
> such a small change causing such difficult
> buy-in from Avid users, I can't imagine
> what the reaction will be to what has
> been rumored to be coming from Apple.
Agreed, but Apple has always been an exception. They have been able to destroy their creation and still be embraced by their users.
> Like everyone else, I think that what
> I really want is the most dynamic,
> valid, strong, editing system from
> BOTH Avid AND Apple.
Agreed. And others, too, like Lightworks or maybe even Storm at some point down the road.
- Oliver
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