Monday, March 7, 2011

[Avid-L2] Re: Milestone

 

> Shirley Gutierrez wrote:
> I believed the earlier posts that said
> that Apple doesn't care about professional
> users like me. If this new release makes
> that official, that just means this
> product is returning to its roots.

I think they care about all users, but they aren't interested in being stuck to the past designs. That may or may not leave a lot of folks behind. Bottom line is they want the professional user - it's just that their definition of professional (and the features to supply them) might be a lot broader than Avid's.

Take Motion for example. As much as Apple tried to spin it as not being an AE competitor, the clear focus of the product was to supply all of the typical editor's motion graphics needs. Did that succeed? I don't think so, since AE is still nearly everyone's first choice. There's an example of an Apple pro product that seems to have missed the mark.

OTOH, Aperture competes quite well against Lightroom. They tend to go head-to-head with pro users pretty evenly split, from what I can tell. So, by no means is it a given what the outcome will be.

- Oliver

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