> Not a great idea for heavy duty editing.
> AMA is best suited for review and selection
> as the performance varies from system to system.
The problem with AMA at this point is that it works best if you stay exclusively within the Media Composer world. Interoperability of lists, conforms and moving project files around (AAF, OMF, etc.) between apps is not very good at this point in time.
Resellers like it because it offers the promise of working in MC like you do in Premiere Pro or Final Cut. Hence the marketing angle. Unfortunately that's not the case yet. Think of AMA as the equivalent to FCP's Log & Transfer module, not the same as dragging a folder from your hard drive into a project.
- Oliver
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