Re: [Avid-L2] TV Spot distribution question

Few stations are airing any local HD content - even "now in HD" newscasts
have only studio content in HD - most don't yet have the newsroom
infrastructure to use/upconvert to HD. Spots are even further behind and are
generally 4:3 SD, from my experience. I have seen one exception here in
Birmingham, where a station airs SD spots but has :03 news IDs in HD. It
looked funny during the Super Bowl.

Run away from anamorphic. I've seen too many local/regional spots where
clever editors thought this would work.

----
John Heiser
o2ideas
birmingham, alabama, USA

On Fri, Feb 12, 2010 at 1:19 PM, James Hoppe <james.hoppe@wilx.com> wrote:

>
>
> That's true here in Lansing as well Chuck. That's why in my first I said
> that we prefer CC spots
>
> -----Original Message-----
> From: Avid-L2@yahoogroups.com <Avid-L2%40yahoogroups.com> [mailto:
> Avid-L2@yahoogroups.com <Avid-L2%40yahoogroups.com>] On Behalf Of
> Chuck Reti
> Sent: Friday, February 12, 2010 2:07 PM
> To: Avid-L2@yahoogroups.com <Avid-L2%40yahoogroups.com>
> Subject: Re: [Avid-L2] TV Spot distribution question
>
> On Feb 12, 2010, at Feb 12 1:42 PM, John Beck wrote:
>
> > 4:3 center cut is an option if it was shot and edited taking that into
> > account. I usually try to get them to accept an anamorphic DC. It's
> > just plain wrong to throw away all that resolution by letterboxing.
> > Some still insist on letterboxed in 4:3. --J.B.
>
> The stations that I'm familiar with air what they receive; what you sent is
> what you'll see.
> They will not squeeze anamorphic to letterbox nor stretch to center cut.
> --
> Chuck Reti
> Detroit MI
>
> ------------------------------------
>
>
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>

[Non-text portions of this message have been removed]

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