Re: [Avid-L2] Re: Oh joy

In a recent interview, the grand poobah of IMAX said that their 3D
screen penetration is only a 3%, and they captured 12% of Avatar's
weekend box office receipts.

That's significant - as is the US weekly jobless claims report.

And Terry points out that 3D is bound to cannibalize the 2D releases to
some extent.

So what remains to be seen is if IMAX 3D mastering nets more than it
costs. At Avatar's current run rate, it has a slight chance. Or if a
non-theatrical business model like broadcast, with its declining ad
revenues, willl support 3D.

As I write this, Jeff Katz from Dreamworks is on 2D TV exclaiming how
much "the public" is demanding 3D. How they "REALLY" want this. What a
surprise.

Looks like the tail wagging the dog to me.

Maybe we should just take a nationwide vote on American Idol and let
that decide the matter.

RT

Terence Curren wrote:

>
>
>
>
> --- In Avid-L2@yahoogroups.com <mailto:Avid-L2%40yahoogroups.com>,
> Richard Tibbetts <huipro@...> wrote:
>
> <<And assuming that audiences only want to watch animated flix, gore
> > fests and sports.
> >
> > (Yes, Jimmy there's the "P" word too)>>
>
> Which is a very scary thought..
>
> The reality is that correct 3D is very hard to do. It is going to be
> difficult to come up with easy production methods that correctly shoot
> 3D in a rush.
>
> And then there is the question of the true value added. I saw Avatar
> in an IMAX 3D theater. Very cool. A friend saw the 2D version and was
> blown away by how great the movie was. So the question is would Avatar
> have done as much business being in 2D? Titanic certainly didn't need
> 3D to make the big bucks.
>
>

[Non-text portions of this message have been removed]

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