Monday, December 14, 2009

Re: [Avid-L2] Re: [OT] Guess who's popular with the kids? AND CRACKS

On Dec 14, 2009, at 2:18 PM, Steve Hullfish wrote:

> On Dec 14, 2009, at 3:39 PM, Philip Hodgetts wrote:
>
> The issue is not whether some people acquire content for zero (at zero
> disadvantage to the originator) but whether or not the venture is
> worthwhile regardless.
>
> -------
>
> I think that whether there is zero disadvantage to the originator is a
> fuzzy logic thing. Certainly if one or two people use hacked copies,
> then there is no disadvantage to the originator, but what if all BUT
> one or two people use hacked copies? How does Avid survive on $6,000 a
> year of income from those two copies?

Examples? I can't find any place where that's happened.
>
> I think comparing music and movies to computer software is not a true
> comparison. And I think that "evidence" for harm to a project - say a
> movie or an album - would be hard to come by, though I think that
> there IS evidence that there is harm. Look at the sales of DVDs.
> They're down substantially.

and yet the movie industry has had the best year ever.

The music business continues to grow dramatically but the "old
industry" of CD sales is not doing well because they're selling the
wrong thing.

> That could be from several factors of
> course, but if you can easily steal something with little chance of
> getting caught or punished, why pay for it? Sure there is the "buzz"
> that is created by the people that steal some of the copies of the
> product, but at some point, the only way that the company or
> distributor or originator/artist makes money is if people actually BUY
> the product.

Like I said, point to an example of where that's happened? Every
movie that has been "pirated" ahead of release (usually from within
the studio system btw) has gone on to blockbuster success. How do you
explain that?
>
> What about you Philip? How would you feel if I passed out hacked
> copies of your software and training on the Avid-L and the FCP-L? How
> do you - as an entrepreneur - make money if everyone was to use your
> hard work for free?

Read what I've already written. It happens. It's happening today. So
many people have used my hard work for free that it's made it possible
for me to make a good living from the portion that cares to pay.
>
> I've got a copy of the HD Survival Guide. Can I put it up on my
> website and let anyone download it for free as long as I don't make
> any money off of it?

No, because you've told me. See my last post. It's happened.

Giving away a lot of work free has made a business possible.

Philip Hodgetts
President, Intelligent Assistance
AssistedEditing.com Fast First Cuts, Metadata Worfklows
Big Brains for Rent bigbrainsforrent.com
HD Survival Handbook 2009-2010
The New Now - Grow your business - ProAppsTips.com

Personal Blog http://philiphodgetts.com
Cell 818 335 3916

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