Re: [Avid-L2] Re: Smoke on Mac update

On Nov 14, 2009, at 11:38 AM, David Dodson wrote:

> For your apocalyptic suggestion to become a reality there would have
> to be no more stars, no more premiums placed on top-level talent
> such as A-list directors,

Well, we already know that "top name" acting talent does not return
value to movies. In fact, spending big $$ on name talent would seem to
be the least sensible approach to making money from movies. (I'd take
a day or so to find the research again.)

> DP's and composers, no more need for production value or fine craft
> in writing, costuming, set design and all the rest of it. In short,
> for you to be right, Terry, every movie will have to be "Paranormal
> Activity" and every TV show will have to be "The Real Housewives of
> Atlanta."

So, if top acting talent - billboard material - doesn't increase the
return (profit) on a movie, why would we assume that expensive talent,
maybe 20% better than the average, will return value.
>
> It won't happen.

I'm not so sure.
>
> If viewers were truly fine with watching movies for free on the wen
> then "2012" wouldn't be having the huge opening huge this weekend
> that it's enjoying. And "A Christmas Carol" wouldn't be finding its
> legs and playing strong through the holidays. And then there's mega-
> budgeted family fare such as "The Princess and the Frog" and "Up"
> and all the feature animation that costs $180 million to make. And
> then there's television and the new 'Prisoner' with Ian McKellan.
> And "Caprica" and all these things that require money to make and
> that people want to see and that will generate top-dollar ad revenue.

That's the way it is now. The way it is now is no indicator for the
future.

Philip Hodgetts
President, Intelligent Assistance
AssistedEditing.com Fast First Cuts, Metadata Worfklows
Big Brains for Rent bigbrainsforrent.com
HD Survival Handbook 2009-2010
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Personal Blog http://philiphodgetts.com
Cell 818 335 3916

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