Re: [Avid-L2] Avid Dongle on Apple Silicon (M1 + derivates)

I understand that is what they want for the guaranteed renewal subscription model that stock holders like.  Here's my pet peeve and it is certainly to be taken with a grain of salt.  I am willing to spend the extra 100 buck on an annual renewal for my perpetual dongle.  If fifty people in the whole world feel like me that's an extra 5K in revenue.  How hard is it to write a Monterey driver for a USB dongle?  Bouke at VideoToolShed whips out updates and apps all the time.  He's updated some of his programs overnight when I found a bug.  My very limited coding was back in Fortran IV on a DEC 11/10 with front panel dip switches so I have no practical feel for the complexity of writing a driver but I would think that's pretty rudimentary.  Perhaps I'm totally wrong.  I'm feeling it is business model wayyyyyyy more than coding costs. 


On Mon, Feb 7, 2022 at 08:38 AM, Jeff Sengpiehl wrote:

The deal is Avid has wanted to kill off Dongles for more then a decade-    why spend money to work against long term objectives?

 

 

Jeff Sengpiehl
Chief Technologist
Key Code Media | 818-303-3900
Direct: 818-303-3932

On 2/7/22, 8:35 AM, "Avid-L2@groups.io on behalf of Jo's Mailinglists"  wrote:

 

Hey all,

 

just wanted to ask the question again: 

 

why could iLok not be a solution for the issue at hand? 

 

fwik ProTools is utilising this technique – could the M1/Monterey thing with the Sentinels not be solved if Avid MC et al. moves to iLok like ProTools did before?

 

Honestly: I'd seldomly end up without a ProTools license (web) "on site" with no internet rather than on a site editing where there is no signal at all.

I'd prefer just "dongle it up" solution than get licenses transferred via Avid Link through the interwebs.

 

So, question is: what's the deal "to code" Avid MC to iLok? Sure it will end up with: "send in your Sentinels and get the iLok code" – but is that the thing?

 

It's not like it's been done before, even in the same company?

 

  

many cents of mine, just 6 in this thread...

 

 

Jochen "Jo" Hermann

filter Media Postproduction

Salzburg, Austria

On 4. Feb 2022, at 17:23, Marianna <marianna.montague@avid.com> wrote:

 

Ha John… good comeback. 😊

Do you have any idea what the ratio is of dongle to activation out there? It's pretty surprising and eye opening. If I was to guess and this is my take based on 18 years of supporting them… it is a small #, maybe 15-20% and that's generous. All enterprise has moved on for the most part – while a bunch of rentals still have dongles - it is generally only individuals such as yourself that use them.  Revenue streams are part of it….. you are saying we should invest a lot of money into dongle compatibility so a small percentage of users can use them on Monterey.   They work fine on Win and BigSur and lower. It's a small niche and yes it is the right call to trump it and use that $ for other functionality and features… cloud licensing was one and we have other projects in the kitty being worked on that make the dongle a thing of the past.  When ready to discuss that I will….

MM

 

 

 

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