Re: [Avid-L2] Avid Perpetual License Price Increase?

Completely agree, Job.

I moved to subscription, it just feels easier for me in my particular situation. As an offline editor, not being a finisher, the toolset I need for features is pretty specific, if not modest.

But I expect that soon enough we'll be offlining at what will be, for all practical purposes, finishing resolutions, and that the software/hardware requirements will evolve. Does the subscription model service that evolution? I assume that it will.

Again, in post there is very little one-size-fits-all. There all kinds of us doing all kids of different things, in features, in TV (all utterly blurred and undifferentiated now), in commercials, in docs, in industrials, in YouTube, etc. So how in the world is a single company (ie. Avid), supposed to service every single divergent person's individual ideal of how the pricing model should be?

DD

David Dodson

davaldod@gmail.com

On Aug 26, 2021, at 11:50 AM, Job ter Burg (L2) <Job_L2@terburg.com> wrote:

Gary,

Why would perpetual owners stop paying for renewals if and when Avid keep delivering a solid product — the very reason you bring up for folks renewing subscriptions? I don't see the difference. Letting a perpetual license lapse before renewing it for at least four years just doesn't make any financial sense to anyone, unless one would stop needing/using MC — which would also cause one to stop subscribing just as well.

Also, I feel it is all very much focused on misguided shareholders, not end users — you know, the people whose business you need to please those shareholders. No one has been able to explain what the benefit of SaaS is to the existing end user of MC Perpetual, and I cannot think of any. 

I like having the choice and I'm happy Avid still gives us the choice. That said, they give us so many choices that it is extremely hard to navigate all the options for existing perpetual owners.

Job

On 25 Aug 2021, at 16:11, Gary <gary@videoguys.com> wrote:

 they know that for every 1,000 perpetual owners, only a percentage will pay the renewal and each year that drops.

 

With a subscription model they lower the cost of entry and as long as they keep delivering a solid product that meets the needs of their users, they should have a very high renewal rate.