This IS the Avid L2: Re: [Avid-L2] Resolve update from Editor's Lounge event

Saturday, April 30, 2016

Re: [Avid-L2] Resolve update from Editor's Lounge event

Rich,

It's true that Adobe has been adding features also. But...

Premiere is painful in long form. You have to plan extended coffee breaks when you ope or save your project. The there is the matter of the cost. You have to pay your monthly tithe to Adobe forever, or lose your ability to work on your project. Resolve costs... oh yeah, it's free. :-O

---In Avid-L2@yahoogroups.com, <rrfavid@...> wrote :

But how do you know a product in-depth that is changing so rapidly?

Premiere Pro from CS6 to now. The Adobe folks have been listening just as carefully, and responding. And just like Resolve, Adobe added features that editors were requesting - features that Avid has had for ages. So yes BMD is playing catch up at a terrific rate. But so is Adobe.

The question is, who will lead innovation over the next 5 - 10 years?

- Rich

On Apr 30, 2016, at 9:47 AM, tcurren@... [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

It was an interesting event last night. BM still has a way to go to infiltrate the multi-editor project market. But... they were taking notes on what the editors were asking for. If those show up in V13, I think you will start to see a shift in the market place.

It was good to have working editors hitting them with questions. Some examples off the top of my head. They showed how you can easily convert a marker to a spanned marker. Then someone asked if you could export the markers. Uhhhhhhh. (now it's a feature request)

Showing multi cam someone asked if you could easily toggle through grouped audio separately from the video. Uhhhhhhh (now a feature request)

Etcetera. The disclaimer here should be the presenters, while long time industry folks, didn't seem to know the product inside and out so maybe there is a way to do some of the things they were stumped on last night. But how do you know a product in-depth that is changing so rapidly?

Their main advantage over the competition is price point. It's hard to beat free. (Up to UHD) If they keep adding features at the current pace, Resolve stands a chance of seriously penetrating the NLE marketplace.