John: I would NEVER advocate using copyrighted material for any use whatsoever without proper licensing and secured permissions. That is not only wrong, but it is stealing-- a crime.
Secondly, you imply that some sort of reel is being assembled and edited, in essence a "new work" is being created fresh from existing materials found on the web. No, I did not say nor imply that either. In fact, which I should clarify and did not say, that demo reels are of very little use to market one's skills and/or credits as an editor. I have not personally CUT a demo reel in over 20 years. Yet, from time to time, I am asked for a sample of my work. How can this be accomplished?
As I personally work in reality television, I am uncomfortable claiming any sort of individual credit for cutting a specific scene or show. I have no issues, however, saying that I was part of the editorial team that cut a show. And I think there is a general understanding within the industry about the roles and contribution of an editor in this context, further reinforced by personal references and work samples. Standard practices, basically, for any business. But I digress.
In my viewpoint, the phrase "building a demo reel" has now become a misnomer in the age of the Internet. What we are doing here is building a collection of LINKS that point to the websites or specific URL's of the authorized copyright or license holders of the subject material. No "traditional" editing of any kind is being done to the material accessible from those links. A very important point in honoring copy, sync and performance rights.
In essence, the result is that visitors to an editor's "demo reel website" are offered a convenient and curated list of links to WEBSITES of programs and other materials the editor may have worked on. Typically the websites are the cable and broadcast networks whose content the editor intends to say "I helped to make this." Thus, the control of the copyrighted material remains with the copyright holder and not the editor of the subject "demo reel". It's also a good practice to label the link with the show title and network website that it points to. Attribution goes a long way in clarifying the proper rights holder, IMHO.
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Posted by: evan.wright@me.com
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this is the Avid-L2
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