This may help.....
IBC 2014: AVID Conferenza intervento di Chris Gah…: http://youtu.be/5J2hdatfse8
Enviado desde mi teléfono.
El sep 16, 2014 1:04 AM, "'Mikeparsons.tv' mikeparsons.tv@gmail.com [Avid-L2]" <Avid-L2@yahoogroups.com> escribió:
We should just do it for them.Next nab we all cut a piece, interview ourselves and send clips up corporate.Call it 'why I choose avid' and we all tell out stories - individual stories as individual as we are. Screw avid everywhere. Brand it as avid for everyone.People make shows not machines - the machines are just there to share the edits in our heads so why do we choose a certain machine ?Maybe it's the ease of use if the title tool, maybe the power of the color corrector, perhaps the speed of import and export, we need to tell them.When the have all the 1min pieces from each of us they just whack then all on a big loop all nab. Forget showreels I'd much rather see people I respect talking about what they love. That's why the Bmd clip works, grants no public speaker on any topic, but get him talk in about video and tv hardware and he animates.Likewise at Avids end, get the dev teams to talk about what's new not marketing cut in with us users... I spent the last year tweaking the animation curve editor /cut/ I love the new animation curve editor /cut/ smiling programmer ...It all went south when they stopped using tools for story tellers and wanted to become a media shuffling company... Get back to your roots avid, sell EDITORS your edit tools, more shows are made in bedrooms than in any post house or tv station. Sell to your users not their managers.Mike
On 16 Sep, 2014, at 5:20 am, "'owen@thenowcorporation.com' owen@thenowcorporation.com [Avid-L2]" <Avid-L2@yahoogroups.com> wrote:exactly! wake the F up marketing!!!
have a nice day,
Owen's iphoneIn spite of what that sounded like, it absolutely wasn't meant as an insult.
Avid has great products which are used to create the vast majority of high-profile, feature-length content.I'm quite sure it's not simple, but I do wish they would leverage this incredible pedigree and market to the next generation of potential customers who might be best described as "aspirational".It just seems like a squandered opportunity to me -- especially for a product that I desperately want to succeed.
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Posted by: Agustin Goya <agustingoya@gmail.com>
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