Sunday, August 17, 2014

Re: [Avid-L2] Most popular editing software

 

There's a celebrity endorsement opportunity if I've ever seen one. 

On Sunday, August 17, 2014, Steve Hullfish steve4lists@veralith.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 

If Honey Boo Boo is cut on Avid, then I'm getting an Avid today!


Steve

On Aug 17, 2014, at 7:51 AM, switthaus@mac.com [Avid-L2] <Avid-L2@yahoogroups.com> wrote:

 

"And don't write off FCP X. I'm seeing pushback out there. Some talented people are falling in love. Time is on Apple's side. It's very interesting."

Yup.  Almost all my short form work has gone there, and it works really really well for me ("little guy/one man band").  I see a lot of young graduate students learning X very quickly or dumping Premiere and going to X.  To these guys, Final Cut Pro is X, not Legacy.  Another reason I just deleted all FCP-Legacy from 21 edit systems.  No one coming in knows about Legacy.  They know about X.   
How does Avid get these folks to consider MC? The fact that "Honey Boo-Boo" was cut on Avid (as an example.  I have no idea what HBB was cut on) is not going to make these kids jump up and down.  Neither is the fact that NBC News cuts it's stories and promo's on it.  Tell them "why".  The answer to that question is over my pay grade.
Apple didn't create X for old bastards like me.  It has the cash to wait us out.  I think we are just starting to see why and how Apple created X.




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Rob Lawson
System Administrator, ACSR ISIS, Windows & Interplay
CBS News

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Posted by: Robert Lawson <avidrhl@gmail.com>
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