It has been several years since I've had any students that have ever heard of AVID before they took my class. Which makes me a little sad. We now use FCPX & Premiere. Our University signed a contract with adobe so that every student gets the full CS for free while they are in school, plus the university has a blanket license to install their products on any machine in campus. It is tough for us to recommend buying software when they have access to a pretty decent editor for free. We are using a lot of FCPX because. OF the three it impresses me the most for what way it is growing. Plus a LOT of students are starting to use it in high school, which helps us by not having to spend so much time teach the basic operation of the app. We can just right into concepts and theory.
Same here, Roger. And they all (200) have FCPX and a few Premiere. Not one has Media Composer. Granted, we are not a film/journalism school, but a graduate advertising program. But still. Not one. How does Avid get back into the conversation with these folks and schools like ours that are doing visual projects every day, usually more complex than the average 1:15 minute news story?
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