Well said Rupert. A lot of folks have no idea of the back story if Avids ups and downs and the diverse market they cater for.
Their viability has been the result of servicing the broadcasters and larger post houses. Lone wolf operations have ridden on the back of that and don't fully realise that should Avid swing too far to meeting their needs they'll lose their way and historic market base. A very tricky diverse client base to satisfy.
I was disappointed that Avid Everywhere had no middle ground options for smaller operations. A lot of folks are looking at cloud solutions and I was hoping Avid would see that and respond.
Pat from his mobile.
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