Thursday, March 6, 2014

Re: [Avid-L2] SPAM ALERT: My new book is finally available on Amazon for pre-order.

 

Mike,
I'll let you in on a little secret.  I get all these books from Steve and others and I spread them around the edit suite.  On some rare occasions I even open them but mostly they are great props.  If it looks like you've read them the clients are impressed and they just assume you are very knowledgeable.  Then when a real question arises I contact Steve or the other author's directly for the scoop and where to find it in the book.  Perception is at least half the battle.  ;-)

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