Well now I'm even more curious how this feature gets implemented accross the different distributors systems. Is this something that the USA Network uplinks to the various distributors right in their transmission signal or is it something that they arrange with each distributor network individually. It's interesting to see the implementation of these things and makes me more curious who is controlling the Pop Up Puppet Strings. Pretty soon will they be poping up suggestions based on what you've watched in the past. I know netflicks etc... do that and iTunes etc....
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