Here's a thread i started on the Avid forums regarding my experiences with title softness. Some interesting answers from a few of the guys from this list and others...
http://community.avid.com/forums/p/92610/644724.aspx#644724
Andi
To: Avid-L2@yahoogroups.com
From: rogershuff@yahoo.co.uk
Date: Sun, 23 Jun 2013 19:52:50 +0100
Subject: Re: [Avid-L2] Lower third graphic softness
Does this go away if you render? An imported still exists as one single frame of media played out as a RT effect if not rendered. Might well make a difference.
With Best Wishes,
Roger Shufflebottom
+44 7973 543 660
>________________________________
> From: palenyc <pale.edit@gmail.com>
>To: Avid-L2@yahoogroups.com
>Sent: Sunday, 23 June 2013, 16:46
>Subject: [Avid-L2] Lower third graphic softness
>
>
>
>
>Longtime issue for us over many versions of Avid.
>
>Is seems that keyable graphics imported as stills (Tiff, TGA, Photoshop..any format) appear softer in a 1080i project than if the same exact graphic is created as a QuickTime movie (Avid DNX or Animation codec)
>
>At first I thought it was incorrect settings for field order in the import dialog for the still version, but changing the setting to all three different options does not fix the problem.
>
>As a test, make a simple graphic with text in After Effects (1080i, not 1080p)...export it both as a still and as an Avid QuickTime DNX file.
>
>Import both into your Avid and cut between them keyed over a shot. Are they identical or is the still slightly softer? Please check in a broadcast monitor, not a computer screen,
>
>BTW, if imported into Premiere and FCP, they ARE identical but not in Avid. I used After Effects for testing, as it is easy to do...but we first discovered the issue with graphics exported from a Chyron Lyric. We first thought the problem was there, but after testing with other software, it appears universal. Everything works fine in a progressive project, but interlaced causes the issue. As I said earlier, changing the field order setting when importing the still does not fix the problem.
>
>Anyone else see this?
>
>
>
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>
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