Maybe already mentioned, but 4:4:4 also makes sense if you shoot in Log-C, as you probably will want to conserve as much colour sampling as possible for your LUT & grade process.
Cheers,
F.
--- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@...> wrote:
>
> Other than theatrical release with a 4:4:4 projector, Chroma keying type effects work, or future proofing archiving, I agree with you.
>
> --- In Avid-L2@yahoogroups.com, Andi Meek <kwikpasta@> wrote:
>
> "My main question was really what happens quality-wise in the process of going from 4444 to 422, I always figured it was better to avoid any form of transcoding and try and stay native throughout. I can't imagine that much difference when it's just going on tv but I'd be happy to be given a reason why it makes more sense to shoot 4444."
>
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