I believe the fundamental problem with this upgrade offer -- is that it invites users to upgrade to a higher-end product for $1k that is "challenged" by the following;
1. An inferior CC Module -- please, let's not debate this -- it is an unarguable fact
2. A Universal Mastering feature that some don't need -- and many others can't use (because of the Nitris DX requirement)
3. A truly lamentable history of non-innovation on a platform that was was designed to offer more features to users that required them
In an effort to not be "left at the altar" -- I would almost upgrade to Symphony -- but with no new Symphony-specific features being introduced by Avid at NAB (per David's post) -- and with a pathetic track record of non-differentiation -- I ask myself "what's my motivation?" -- and "where's my proof that things will be any different in the future"?
Give me a reason by allowing me to see the future value proposition of upgrading to Symphony -- and I'll do it. However, failing that, I view the upgrade as a "Futures" bet -- on a "Commodity" that I don't see increasing in value.
--- In Avid-L2@yahoogroups.com, "haus" <switthaus@...> wrote:
>
> Two tiered product line is fine if the products are different. MC and Symphony are not different enough. Sadly, we are not talking Flint and Flame here or even iMovie and FCP.
>
> The current Avid situation hardens back to the Xpress and Media Composer days. Confusing products, pricing and upgrades. Finally Avid did the right thing and killed Xpress. That should happen now with Symphony (or DS, if Symphony can get all those features). Terry, it seems more and more you are a voice in the wilderness to keep the products separate. Look at Avid's performance. It's not working. Time to try something different.
>
>
>
> --- In Avid-L2@yahoogroups.com, "Terence Curren" <tcurren@> wrote:
> >
> > Well Scott, as usual we disagree. You have this notion that no one will ever want a two tiered product line. But even Apple, kings of simplicity and marketing prowess disagree with you. For example:
> >
> > iMovie - FCP X
> > iPhoto = Aperture
> > Garage Band - Logic Pro
> >
> > These are example of lower cost products, potentially feeding a higher cost product line which can drive more R&D dollars to develop the features that only the higher cost system users might need. Using this model, MC for the masses, and Symphony with ever increasing higher end feature sets makes a lot of sense.
> >
> > Of course the caveat is that Avid hasn't been developing the feature set for Symphony for a loooooonnngggg time. However, if we are to take Dave at his word (and knowing Dave I do), then we are going to see this history change.
> >
> >
> >
> >
> > --- In Avid-L2@yahoogroups.com, "haus" <switthaus@> wrote:
> >
> >
> > <<As tight as Avid is now, it would be an interesting exercise to create one GREAT product to focus on, rather than trying to figure out how to make the two different. It may be easier to make one than keep two.>>
> >
>
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