Sorry David, but I do like Avid. If I didn't, I wouldn't hammer them so much. Hell, I was a stockholder for a while. Made a good career out of their products. Beta tested many of their products.
I want to see 'inspirational' marketing not aspirational. Hollywood is such a small niche of the total visual communications market. Hell, I do spots of all levels but don't really connect with Avatar. You don't need to be in Hollywood to be rich and famous as a visual storyteller. Why did FCP kick their ass over the past several years? It wasn't because of price. it was message, inspiration and creating a brand that attracted a good majority of new editors. A lot of people grumble about the Apple Hype Machine and Apple Fan-boys, but it works and Avid would kill to have both.
Look, Avid had 2 years of Apple doing nothing with FCP and then the totally screwed up FCPX release and it STILL feels like Avid is behind and fumbling along. It's totally frustrating to watch a company with a lot of good people and solid products screw the pooch on the message so badly. I will ask you, do you think Avid is doing really well right now?
--- In Avid-L2@yahoogroups.com, David Dodson <davidadodson@...> wrote:
>
>
> Maybe I'm not paying attention, but it seems like ALL Avid PR DOES is talk about how Avid is the choice of the highest level professionals. It seems like ALL Avid does is talk about the limitless possibilities afforded by their products. For example, their web site goes out of its way to include top-of-the-line pros from every discipline -- film, broadcast, music, etc., describing their lives in Avid. This is is why your post seems a tad mixed up. You want them to tell everyone how using Avid is like taking the training wheels off your bike, and that using Avid will make you 'rich and famous' but you seem to bristle that they sometimes trot out the top-tier Hollywood players as examples. But if using Hollywood as an aspirational marketing element isn't appropriate then what is? Can Avid tell you that you'll be 'rich and famous' using Avid to support your wedding video business?
>
> You hammer on Avid so much, I'm wondering what the grudge is. Or maybe you actually love them, but you're disappointed in the way they run their company?
>
> David
>
>
> On Oct 30, 2011, at 5:18 AM, haus wrote:
>
> > Avid cannot define who it is and has an identity crisis, even inside the company. Sure the new features and products are very good. But who are they selling it to and how do they sell it? What is it's brand? Ask a marketing guy at Avid why I should use the product and he will rattle on about technical features..."secondary cc, AMA, stereo tracks...blah blah blah." No, tell me why Avid is cool. Tell me that Avid will remove any barriers to my creativity. Tell me that using Avid sets me up as a pro and will make me rich and famous. Tell me why using an Avid product is like taking training wheels off your bike. Wearing your 'big-boy pants'....etc. Tell the user these things at their level, not just focusing on Hollywood. Don't just list product features to me.
> >
> > Doing a major layoff at an earnings report and just before a major release is certainly not a good thing. How much more restructuring needs to be done? It will be interesting to see what Gary and Kirk can or will do next. Stay tuned....
> >
> > --- In Avid-L2@yahoogroups.com, Robert Lawson <avidrhl@> wrote:
> > >
> > > There's a lot more to Avid than the editing application.
> > >
> > > I'll never understand it. Avid's products are strong right now. Their
> > > customer support is better than ever. They're responding to customer
> > > feedback (more 3rd party compatibility, etc..) and making rapid
> > > improvements across the entire range of products. And the share price is
> > > worse than ever. It doesn't make sense to me.
> > >
> > > ---
> > > Rob Lawson
> > > System Administrator, ACSR ISIS, Windows & Interplay
> > > CBS News
> > >
> > >
> > > On Sat, Oct 29, 2011 at 8:46 PM, suganya.sockalingam <
> > > suganya.sockalingam@> wrote:
> > >
> > > > **
> > > >
> > > >
> > > > >
> > > > > At $6.37 the company has to be worth buying for parts alone. :-(
> > > > >
> > > >
> > > > Layoffs can be expensed so doing it now makes it easier to sell. And, $6
> > > > is sure cheaper than $20 which is when I think they last tried to sell the
> > > > Co. But what are they selling?
> > > >
> > > > If it is the MC, then a buyer would want the engineers, yet Avid seems to
> > > > have laid them off. (Which raises the question WHO is building V6?)
> > > >
> > > > Keeping marketing may mean they will take the Liquid path. Once finished,
> > > > they layoff the engineers and simply sell V6 as long as they can. Since I
> > > > think the vast majority of sales are to the installed base -- they need
> > > > only a few marketing folks. (PR is out-sourced.)
> > > >
> > > > I'll bet the company could run on less than a 100 people. In fact, under
> > > > 50 would do it.
> > > >
> > > > Then Avid joins nearly every other NLE as I don't think anyone will buy
> > > > the code.
> > > >
> > > > Steve
> > > >
> > > >
> > > >
> > >
> > >
> > > [Non-text portions of this message have been removed]
> > >
> >
> >
>
> David Dodson
> davidadodson@...
>
>
>
>
>
> [Non-text portions of this message have been removed]
>
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