Avid cannot define who it is and has an identity crisis, even inside the company. Sure the new features and products are very good. But who are they selling it to and how do they sell it? What is it's brand? Ask a marketing guy at Avid why I should use the product and he will rattle on about technical features..."secondary cc, AMA, stereo tracks...blah blah blah." No, tell me why Avid is cool. Tell me that Avid will remove any barriers to my creativity. Tell me that using Avid sets me up as a pro and will make me rich and famous. Tell me why using an Avid product is like taking training wheels off your bike. Wearing your 'big-boy pants'....etc. Tell the user these things at their level, not just focusing on Hollywood. Don't just list product features to me.
Doing a major layoff at an earnings report and just before a major release is certainly not a good thing. How much more restructuring needs to be done? It will be interesting to see what Gary and Kirk can or will do next. Stay tuned....
--- In Avid-L2@yahoogroups.com, Robert Lawson <avidrhl@...> wrote:
>
> There's a lot more to Avid than the editing application.
>
> I'll never understand it. Avid's products are strong right now. Their
> customer support is better than ever. They're responding to customer
> feedback (more 3rd party compatibility, etc..) and making rapid
> improvements across the entire range of products. And the share price is
> worse than ever. It doesn't make sense to me.
>
> ---
> Rob Lawson
> System Administrator, ACSR ISIS, Windows & Interplay
> CBS News
>
>
> On Sat, Oct 29, 2011 at 8:46 PM, suganya.sockalingam <
> suganya.sockalingam@...> wrote:
>
> > **
> >
> >
> > >
> > > At $6.37 the company has to be worth buying for parts alone. :-(
> > >
> >
> > Layoffs can be expensed so doing it now makes it easier to sell. And, $6
> > is sure cheaper than $20 which is when I think they last tried to sell the
> > Co. But what are they selling?
> >
> > If it is the MC, then a buyer would want the engineers, yet Avid seems to
> > have laid them off. (Which raises the question WHO is building V6?)
> >
> > Keeping marketing may mean they will take the Liquid path. Once finished,
> > they layoff the engineers and simply sell V6 as long as they can. Since I
> > think the vast majority of sales are to the installed base -- they need
> > only a few marketing folks. (PR is out-sourced.)
> >
> > I'll bet the company could run on less than a 100 people. In fact, under
> > 50 would do it.
> >
> > Then Avid joins nearly every other NLE as I don't think anyone will buy
> > the code.
> >
> > Steve
> >
> >
> >
>
>
> [Non-text portions of this message have been removed]
>
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