Re: [Avid-L2] Re: Making great products to serve professionals is our lifeblood

It's worth considering that Apple sells something like 10million computers a
year (probably more now, that number is a couple of years old). If FCP X can
run on pretty much any of those computers made in the last 3-4 years then by
the end of this year they'd be looking at at least 40million possible users
(or comptuers anyway).

At $300 it's cheap enough for many people to buy without too much thought.
It's also basically user friendly enough for any reasonably tech-savvy
person to use. If you made a venn diagram with "People who own Macs" and
"People who have decent video cameras" the intersection is basically
potential FCP X users. 5 million sales doesn't seem unreasonable.

Also selling direct through App store is basically 100% profit for Apple.
They have zero manufacturing or distribution cost, and no wholesale margin
to consider.

That almost exactly why I think that FCP X isn't going to return to the
"pro" tool that it was in FCP 7. That complicates the app, increases the
development cost and makes it less desirable to more inexperienced users.

Dylan Reeve
http://dylanreeve.com/

On Fri, Jul 8, 2011 at 11:23 AM, Philip Hodgetts <
philip@intelligentassistance.com> wrote:

> **
>
>
>
> On Jul 7, 2011, at 3:44 PM, Steve Hullfish wrote:
>
> > I don't believe that FCP X is going to bring in 1.5 billion. I have no
> proof, but ... no way...
>
> 2 million by $300 = $600 m; 5 million by $300 = 1.5 billion. You don't need
> proof, just rudimentary math skills.
>
> >
> > Computers, laptops, iPads, iPods, iPhones, iTUNES, video and film
> revenue, apps, software, OS X? There's no way a single $300 app is even 8%
> of that.
> >
> 5 million of them are.
>
>
> Philip
>
> Philip Hodgetts
> President, Intelligent Assistance
> Conquering the metadata foundations of Final Cut Pro X
> http://bit.ly/mBDqIY
>
> Personal Blog http://philiphodgetts.com
> Cell 818 335 3916
>
>
>

[Non-text portions of this message have been removed]

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