Re: [Avid-L2] Re: Making great products to serve professionals is our lifeblood

And how much of a percent is Adobe?

Quantel is probably actually better.

And it matters NOT whether we're talking "pro" NLE or not. Now the pro number would be 0%. But even if you include the revenue from FCP X and iMovie and FCP Express, the percentage has to be infinitesimal.

To MY business, if I lost 13% that would SERIOUSLY hurt.

Steve Hullfish
contributor: www.provideocoalition.com

On Jul 7, 2011, at 4:08 PM, Philip Hodgetts wrote:

> Of course Apple's NLE % is way under 13% for pro NLEs, but my point is that Avid - the great company that it is - is not in reality dependent on the NLE. Terry Curren predicted for at least two years they would get out of NLEs completely. Clearly that didn't happen, and I'm glad they're responding like they are, but it's (reasonalby and sensibly) opportunistic. As is Adobe's push. Adobe is no more dependent on Premiere than Apple is on Final Cut Pro. Even Creative Suite isn't the most important or profitable product in Adobe's range; high end document handling systems and Flash are the primary income streams.
>
> Lots to be learnt in 10K filings and PR releases.
>
> Philip
>
> Philip Hodgetts
> President, Intelligent Assistance
> Conquering the metadata foundations of Final Cut Pro X http://bit.ly/mBDqIY
>
> Personal Blog http://philiphodgetts.com
> Cell 818 335 3916
>
>

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