Bingo! Pros can wish for FCPX to grow into the features we need. The
reality is the money for Apple is in the masses. If just 100k people
download and buy FCPX that's $29 Million in revenue that goes straight
to the bottom line. No cost of sales, manufacturing or distribution.
Apple laughs all the way to the bank.
Guys, support for more 3rd party hardware is coming for Avid. Have you
EVER seen Avid hint at future features before? If Avid is talking
about it, then it's closer then you think! Got Kona - get Media
Composer. For under a thousand bucks, how can any serious editor pass
on the crossgrade offer.
Go Avid!
Gary
http://www.videoguys.com/Brand/Avid.aspx
Quoting Dylan Reeve <dylan@dylan.wibble.net>:
> It's worth considering that Apple sells something like 10million computers a
> year (probably more now, that number is a couple of years old). If FCP X can
> run on pretty much any of those computers made in the last 3-4 years then by
> the end of this year they'd be looking at at least 40million possible users
> (or comptuers anyway).
>
> At $300 it's cheap enough for many people to buy without too much thought.
> It's also basically user friendly enough for any reasonably tech-savvy
> person to use. If you made a venn diagram with "People who own Macs" and
> "People who have decent video cameras" the intersection is basically
> potential FCP X users. 5 million sales doesn't seem unreasonable.
>
> Also selling direct through App store is basically 100% profit for Apple.
> They have zero manufacturing or distribution cost, and no wholesale margin
> to consider.
>
> That almost exactly why I think that FCP X isn't going to return to the
> "pro" tool that it was in FCP 7. That complicates the app, increases the
> development cost and makes it less desirable to more inexperienced users.
>
> Dylan Reeve
> http://dylanreeve.com/
>
>
> On Fri, Jul 8, 2011 at 11:23 AM, Philip Hodgetts <
> philip@intelligentassistance.com> wrote:
>
>> **
>>
>>
>>
>> On Jul 7, 2011, at 3:44 PM, Steve Hullfish wrote:
>>
>> > I don't believe that FCP X is going to bring in 1.5 billion. I have no
>> proof, but ... no way...
>>
>> 2 million by $300 = $600 m; 5 million by $300 = 1.5 billion. You don't need
>> proof, just rudimentary math skills.
>>
>> >
>> > Computers, laptops, iPads, iPods, iPhones, iTUNES, video and film
>> revenue, apps, software, OS X? There's no way a single $300 app is even 8%
>> of that.
>> >
>> 5 million of them are.
>>
>>
>> Philip
>>
>> Philip Hodgetts
>> President, Intelligent Assistance
>> Conquering the metadata foundations of Final Cut Pro X
>> http://bit.ly/mBDqIY
>>
>> Personal Blog http://philiphodgetts.com
>> Cell 818 335 3916
>>
>>
>>
>
>
> [Non-text portions of this message have been removed]
>
>
>
> ------------------------------------
>
> Search the offical complete Avid-L archives at:
> http://archives.bengrosser.com/avid/
>
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>
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>
>
If you want to donate to Red Cross quake relief, you can do so through your cell phone. Text redcross to 90999 to make a $10 donation. It will be on your next cell bill.
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