Saturday, July 2, 2011

Re: [Avid-L2] Re: Adobe's FCPX comment link?

 


Nice, thanks for stepping in.

However, two important questions:

1. How does this affect existing owners of a Master Collection AND Media Composer looking to upgrade to CS5.5?

2. How come Adobe products are so much more expensive in Europe than they are in the US?

Master Collection in European store is 3099 EUR (ex VAT) = 4493 US (at current exchange rate)
Master Collection in US is 2599 USD

So the difference at current exchange rate is 1894 USD, almost 73%.

Production Premium is 1699 USD versus 1679 EUR ex VAT (2434 USD at current exchange rate), a 43% mark-up.

And that is not because of taxes or import duties, as that is just a few percent. Avid has had a normal exhange rate now for some years, even Apple does these days. Come on, Adobe, stop punishing us for living in Europe.

Job.

On 2 jul 2011, at 00:05, kevinjmonahan wrote:

> I'm Kevin Monahan, manager for the Premiere Pro and After Effects communities.

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