Thursday, July 7, 2011

[Avid-L2] Re: Making great products to serve professionals is our lifeblood

 



--- In Avid-L2@yahoogroups.com, Philip Hodgetts <philip@...> wrote:

<<And being a nasty bubble-burster that I am. What percentage of Avid's revenues are from NLEs?
>
> Answer from the most recent 10K filing 13%. It would seem they could drop all NLE sales and still continue.>>

Well, that would make it at least 26 times more* of their income then NLE sales mean to Avid. So who has the more vested interest in keeping NLE users happy?

* Assuming the often quoted "ProApps accounts for less then .05 percent of Apple's gross."

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