my feeling is this headline, "captures" the angst?
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On Jul 7, 2011, at 2:18 PM, Steve Hullfish wrote:
> And how much of a percent is Adobe?
Premiere Pro specific revenue (not by default in a suite). A rounding error to Adobe. The suite is not but that app probably is.
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> Quantel is probably actually better.
Quantel is probably closer to being focused on "pros"
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> And it matters NOT whether we're talking "pro" NLE or not. Now the pro number would be 0%. But even if you include the revenue from FCP X and iMovie and FCP Express, the percentage has to be infinitesimal.
Apple's annual income is around $18.5 billiion. FCP X is likely to (as I've written about at philiphodgetts.com) to bring in $1.5 billion in the next year or about 8%. If the sales are 10 million like TC suggested on the podcast the professional NLE % revenue at Apple for FCP X will be higher at 16% than Avid's 13% (which has dropped 1% in the last 2 years btw) FCP X is likley to take ProApps at Apple from close to a rounding error to singificant income.
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> To MY business, if I lost 13% that would SERIOUSLY hurt.
Dropping 50% of my monthly income when Apple sneak previewed FCP X hurt much more! A 13% drop is mostly survivable in most businesses, a 50% drop has caused us real pain. Not that it was intentional on Apple's part but it has very much hurt.
Philip
Philip Hodgetts
President, Intelligent Assistance
Conquering the metadata foundations of Final Cut Pro X http://bit.ly/mBDqIY
Personal Blog http://philiphodgetts.com
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