Re: [Avid-L2] Re: The FCPX thread

When I talked to an Adobe country manager in the early 2000s he straight up
told me that they actually counted on piracy to some extent. He knew that
above all else it was important for them to be the software people knew how
to use and consequently demanded.

I'm fairly certain that the same was true of FCP. Most people I knew when I
was at film school had a cracked (actually just downloaded with a serial
from the web, no crack necessary) copy of FCP if they had a Mac. I had a
cracked copy of Xpress DV for a while but it wasn't very stable on my
system. I did get some good extra practice on that.

Since I've gratuated, of course, I've personally arranged the purchase of at
least 5 copies of Media Composer, as well as lobied in favour of larger
scale purchases. I've also in that time been responsible for sales on one
copy of Final Cut Studio and three copies of Adobe Creative Suite.

The people who learn these tools are the same ones who later motivate sales
of those tools.

Personally I think Avid should get crazy in the face of this - a 1-to-1
no-cost replacement of Final Cut Studio for educational institutions, and
deep discounts on Avid IO hardware.

It would be a "lost" revenue of $295 for each installation, but the value in
having future editors exposed to Avid will far exceed that.

Dylan Reeve
http://dylanreeve.com/

On Wed, Jun 29, 2011 at 11:10 AM, Terence Curren <tcurren@aol.com> wrote:

> **
>
>
>
>
> --- In Avid-L2@yahoogroups.com, Mark Myers <MarkM@...> wrote:
>
> <<I have seen a lot of cracked versions of Avid for both Mac and PC among
> > my students. It is fairly readily available. >>
>
> Must be since they went dongle-less. Last time I looked into this area it
> was only PC versions and they were hosted in China.
>
>
>

[Non-text portions of this message have been removed]

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