I understand your point about the fact that innovations have to add value. The important thing to remember is that when they add a feature, YOU might not find value to it, but OTHERS might. There are all kinds of people who may never use ScriptSync, or may never cut multi-cam, or may never need the Title Tool, or the 3D page curl ... but others do. So you need to see that SOMEONE (perhaps a NEW user who is comtemplating a purchase of an Avid) sees that that feature has value to them. Getting new users or helping FCP editors transition to Avid may be a critical part of the marketing goals, so something like SmartTools may have come out of those goals.
Steve Hullfish
contributor: www.provideocoalition.com
author: "The Art and Technique of Digital Color Correction"
co-author: "Color Correction for Video: revised edition," "Avid Xpress Pro Editing Workshop" and "Avid XpressDV On the Spot"
presenter: Class On Demand's "Complete Training for Avid Media Composer" AND "Complete Training for Apple Color"
www.classondemand.net/media/final-cut-training/color01.aspx
On Mar 7, 2011, at 10:38 AM, Shirley Gutierrez wrote:
>
> I was just trying to make the point that the pushback against SmartTools doesn't necessarily mean that long time Avid editors can't respond positively to innovation, just that the innovations really have to add value.
[Non-text portions of this message have been removed]
No comments:
Post a Comment