What this whole thing smacks of is unabashed desperation by exhibitors. They simply have no idea WHAT to do, and so are trying anything, even patently fraudulent and feckless marketing to get people to come in.
Stunning that the exhibitors don't see the fundamentals of clean theaters, bright projection and clear sound as being the cornerstone of their business. After that, it's the Industry making movies that people actually want to see, rather than tired retreads and a bizarre, almost fetishistic obsession with super heroes.
See, was that so hard?
David
On Dec 5, 2010, at 1:10 PM, Benjamin Hershleder wrote:
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>
>
> I got this surprise a while ago too Terry (at the AMC 16 in Burbank) and it was for the big-screen, enhanced-sound worthy, film epic "Get Him to the Greek"!
> It made no sense that that movie was shown in that space.
> Cheers,
>
> B
>
>
> Benjamin Hershleder
> http://ContactBen.com
> http://Hershleder.com
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> On Dec 5, 2010, at 11:39 AM, Terence Curren wrote:
>
>> Took the family to AMC to see a movie yesterday and was introduced to the AMC theater chain's new money grabbing scheme. They have what they call the "Enhanced Theater Experience" which actually means they are charging you 4 dollars more per ticket. What do you get for that? According to their press release:
>>
>> "ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. "
>>
>> Okay, this movie was not in 3D, and a bigger screen should mean you sit farther away, but these are existing cracker box theaters so that isn't going to happen. And the "upgraded sound system" is twice as many speakers with higher wattage. In other words, either their sound systems were already sub par, or they will now make sure you leave the theater deaf.
>>
>> This blatant rip-off is just another reason that they are going to kill themselves by ensuring folks stay home to watch movies.
>>
>> And yes, I refused to pay the extortion fee and went to another theater chain to see the movie.
>>
>> Terence Curren
>> Burbank, CA
>>
>> www.alphadogs.tv
>> www.digitalservicestation.com
>>
>> www.editorslounge.com
>>
>> [Non-text portions of this message have been removed]
>>
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David Dodson
davidadodson@sbcglobal.net
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