Took the family to AMC to see a movie yesterday and was introduced to the AMC theater chain's new money grabbing scheme. They have what they call the "Enhanced Theater Experience" which actually means they are charging you 4 dollars more per ticket. What do you get for that? According to their press release:
"ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. "
Okay, this movie was not in 3D, and a bigger screen should mean you sit farther away, but these are existing cracker box theaters so that isn't going to happen. And the "upgraded sound system" is twice as many speakers with higher wattage. In other words, either their sound systems were already sub par, or they will now make sure you leave the theater deaf.
This blatant rip-off is just another reason that they are going to kill themselves by ensuring folks stay home to watch movies.
And yes, I refused to pay the extortion fee and went to another theater chain to see the movie.
Terence Curren
Burbank, CA
www.alphadogs.tv
www.digitalservicestation.com
www.editorslounge.com
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