Tuesday, June 22, 2010

RE: [Avid-L2] Re: MC5 and EX media

Is this spank the reseller day?

Dave Spraker
Account Executive & Avid Specialist
Professional Video and Tape
503.810.3642 - cell
<http://www.spraker.tv/blog/> www.spraker.tv/blog/

-----Original Message-----
From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On Behalf Of
oliverpetersvidy
Sent: Tuesday, June 22, 2010 5:26 AM
To: Avid-L2@yahoogroups.com
Subject: [Avid-L2] Re: MC5 and EX media


> switthaus wrote:
> Not a great idea for heavy duty editing.
> AMA is best suited for review and selection
> as the performance varies from system to system.

The problem with AMA at this point is that it works best if you stay
exclusively within the Media Composer world. Interoperability of lists,
conforms and moving project files around (AAF, OMF, etc.) between apps is
not very good at this point in time.

Resellers like it because it offers the promise of working in MC like you do
in Premiere Pro or Final Cut. Hence the marketing angle. Unfortunately
that's not the case yet. Think of AMA as the equivalent to FCP's Log &
Transfer module, not the same as dragging a folder from your hard drive into
a project.

- Oliver

[Non-text portions of this message have been removed]

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