And since the show was on the air as I was reading, I tuned in for a couple of minutes. And yeah, it looked just like what you'd have expected it to look. Dunno whether this was a PR stunt for Apple, but I sorta doubt it, as it would have generated more buzz to broadcast 720P from an iPhone 4, instead of webcam SD from a MacBook.
I have a hard time believing this WASN'T preplanned.
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