<< I recently polled the vendors we use in LA, as to which editing system they use. The result was 57% to 43% FCP. >>
Bad sign for Avid. On the other hand, Avid has to own this market or it's toast. Apple couldn't really care less, iPhones, iPods, iPads and the enclosed distribution channels are what they make their bucks on.
This makes for an interesting fight which seems one sided in Avid's favor at the moment. However,m Apple could wipe Avid out with one or two more significant swipes if that were it's intention. Makes me believe Apple doesn't mind having Avid around.
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