Friday, February 12, 2010

Re: [Avid-L2] TV Spot distribution question

4:3 center cut is an option if it was shot and edited taking that into
account. I usually try to get them to accept an anamorphic DC. It's
just plain wrong to throw away all that resolution by letterboxing.
Some still insist on letterboxed in 4:3. --J.B.

Tim McLaughlin wrote:
>
> I'm going to be editing a spot for "regional" delivery. Source is HD 24p.
> I'll be adding pulldown for final delivery to stations/cable operations.
>
> I know it ultimately depends on the distributor/broadcaster - but are post
> houses delivering Anamorphic, Edge-Crop, Letterboxed, or a single master
> with all three types? For all I know, this may be going to FastChannel.
>
> Producer and director really want to keep the 16x9 look of the spot - are
> cable ops accepting 16x9 anamorphic SD?
>
> I'm hoping that the agency handling the "media buy" and distribution will
> shine some light on this...
>
> What are my fellow "list-ers" doing for SD spot delivery from HD source?
>
> TIA.
>
> Tim McLaughlin
> Final Cut and Avid Editor
>


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