Re: [Avid-L2] NLE of the future (was Avid buys Blue Order)

Yer on the right track there, Pete, Mostly.

(Rubbing my crystal ball) An blurry image is appearing. It is clearing
now, I see,...

Avid will thrive and hold on for awhile, especially after it buys the
aging FCP from Apple (acquiring part of AJA in the deal) but will sink
rapidly due to the weight of its collective investments and the
hundred-fold increase in whiny customers- all expecting cheaper 4K
hardware and free SW upgrades. The company will be forced to sell the
failing audio and video divisions (to Autodesk) and focus on their core
ISIS "IP" products.

(The good news is that Avid will briefly become a billion dollar company).

Meanwhile, Apple, flush with cash and free from the yolk of its FCP
legacy, will shrewdly launch cloud-based editing on its highly
anticipated iPad Video tablet (which will finally include USB and a
camera). After months of well timed leaks, Jobs will host the live SF
event before a frenzied flock of faithful followers. With the help of
an ex-Avid product designer, they debut "iEdit 1.0". It's an instant hit.

All you need is the new iPad Video or Iphone 4GS and a .mac account. In
the first week, 10 million users download iEdit from the App Store and
begin producing content for their own personal "iTube" broadcast
channels and vlogs.

In an exclusive deal, ATT introduces the "iTube Plan", an upgraded
monthly subscription with rollover video minutes. Customers love it.
Vidiots no longer have to buy and store tapes, or worry about format
conversion, or losing their precious video data. It's always online -
in the iTube cloud. Apple receives a 30% royalty for anything that is
created, played and sold with their technology.

A few quarters later, (after settling infringement lawsuits over the new
product names), Apple charges a premium as customers rush to upgrade to
the latest "iPad 3D" (which will finally get USB 3.0 and Flash).

(The image is fading,.. )

So there it is - we WILL see cloud-based virtual touchscreen editing for
the masses! Soon.

RT

Pete Opotowsky wrote:

>
>
> predictions:
>
> Linux based- cloud based projects and sharing- perhaps cloud native
> proxy media (or the real thing if delivery is Youtube). But the title
> tool will still blow.
>
> Pete O
> POP Pictures
> Orlando
>
>

[Non-text portions of this message have been removed]

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