But the original comment was that 3D is not the salvation of the industry, as people like Jeff Katzenberg would have you believe. Because just as Sound, Color, Metrocolor, Technicolor, Cinemascope, VistaVision, Super Panavision 70, Cinerama and THX were not the salvation of the industry, nor is the current generation of 3D.
People want good stories, well told. All the above technical innovations (all the whole host of others) are just some of the tools we use to tell the stories well. Don't get me wrong; technical innovation is a healthy thing for the industry. I'm all for it. But it's not WHY we do it. And it's not WHY people go to the movies and watch television or rent a DVD or even pick up a book. The thing that endures are original voices with fresh, insightful and compelling things to say -- no matter the medium.
David
David Dodson
davidadodson@sbcglobal.net
818-541-1225
818-523-0905 mobile
________________________________
From: Mark <markraudonis@yahoo.com>
To: Avid-L2@yahoogroups.com
Sent: Sat, November 14, 2009 12:45:31 PM
Subject: [Avid-L2] 3D is here to stay!
I couldn't DISAGREE more!
What you see as desperation, I see as innovation. And... I'm not talking about "Smell-o-vision here. 3D production and distribution is here to stay. The quality of the "viewing experience" has progressed to the point where it's just too good to ignore. The fact that you can now have a VERY GOOD 3 D presentation on your home 50" plasma means that theatrical venues aren't the ONLY distribution channel anymore. That alone will prop up many more 3D productions.
In my opinion, 3D is going to become just another "style" of production. If the project merits it, then you'll choose to produce in 3D. Just like a filmmaker may choose to still shoot "Black and White" for effect. 3D will become a viable production choice... not just a marketing gimmick.
As for the comment that 3D is "irrelevant to why people will continue to pay for premium entertainment. .." that's just plain ignoring cinema history. Since the pioneering days of cinema, just about every technical innovation we now consider commonplace was originally touted as a "gimmick". Sound (talkies), Color, Cinemascope, THX audio, etc.
There's plenty of reasons why people continue to pay for premium entertainment that have nothing to do with technical innovation, but to dismiss innovation as a significant factor is to ignore history.
mark
--- In Avid-L2@yahoogroups .com, David Dodson <davidadodson@ ...> wrote:
>
> I couldn't agree more. The current cult of 3D reeks of desperation. Ultimately, 3D is irrelevant to why people will continue to pay for premium entertainment -- in one way or another.
>
> D
> David Dodson
> davidadodson@ ...
> 818-541-1225
> 818-523-0905 mobile
>
>
>
>
> ____________ _________ _________ __
> From: Terence Curren <tcurren@... >
> To: Avid-L2@yahoogroups .com
> Sent: Sat, November 14, 2009 11:46:56 AM
> Subject: [Avid-L2] Re: Smoke on Mac update
>
>
> PS: Paint me as a cynic but i don't think 3-D is going to "save" the industry.
>
>
>
>
> [Non-text portions of this message have been removed]
>
[Non-text portions of this message have been removed]
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