I think this new Smoke pricing puts an exclamation point on a
statement...
This is not about DS vs. Symphony vs. Smoke. It's about old vs. new.
Having been professionally removed from the DS/Smoke/eQ/high-end editing
world for awhile gives me a different perspective.
There will always be a very small niche market at the ultra-high-end for
expensive kit. Oh wait, Quantel has laid off massive amounts of people
over the past year and DaVinci just got bought by a consumer widget
company. Hm.
We are in the middle of a generational shift in the professional
culture. How many people on this forum are under 25? I'd venture to say
a reeeaaalllly small percentage. You can say that's because this is a
professional forum for people who are beyond the stage of 25-year olds.
But the difference now is - nobody under 25 *wants* to be on this forum.
When I was moving up the ranks, something like the Avid-L was something
I strived for. I wanted to be at the level where I could usefully
contribute and be part of that peer group. Now... nobody that age cares.
I watch the young editors that will be the ACE editors in 5 or 10 years.
I watch the new breed of incredibly talented filmmakers and editors and
how they work. They are all cutting on FCP and finishing on whatever
they have. They don't give a crap about going to Co3 or RIOT for their
finish. The lure of the high-end just doesn't exist anymore.
Part of that is because the concept of "the deliverable" has changed so
much. This generation of filmmakers has grown up with YouTube as a
deliverable, and the iPhone as the target. I hear a tremendous amount of
wailing and gnashing of teeth about this, but I think it's a great
thing. Why? Because for these people, content and story really IS king.
Is there a lot of garbage out there? Of course, but there has always
been a lot of garbage out there. But I see so much really really good
and creative storytelling being done on places like Vimeo and YouTube...
by people who want to tell stories and tell them well, and aren't as
concerned with "gee, how do I get this to film?"
And hence... a 15K smoke... an 11K Rocket Fuel... a 2K FCP.
It does not spell the end of any platform. But any platform that isn't
looking around the industry and taking serious steps towards competing
in the new generation is dead already.
Lucas
Lucas Wilson
-----------------
Director, Business Development
ASSIMILATE, inc.
--- In Avid-L2@yahoogroups.com, "switthaus" <switthaus@...> wrote:
>
> yep, and it should be interesting to see what kind of downward rate
pressure the new McSmoke brings to its client base. Not sure many
"garage band" college kids will be forking out $15k (software only),
plus the "under $5k" mandatory support contract (read: $4999), however.
[Non-text portions of this message have been removed]
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