<<This generation of filmmakers has grown up with YouTube as a deliverable, and the iPhone as the target.>>
Agreed. I always look to the print industry for historical comparison.
40 years ago if you wanted to make a flyer for your business, you went to the local printer and paid dearly for their artist to mock something up. Once it was locked, you paid to make a master and then run your copies.
Along came the Mac and desktop publishing. Next thing you knew there was crap everywhere. FrankenAds using every font available because they could.
Today the mom and pop print shops are all gone and if you want to make a flier for your kids birthday party, you do it yourself on your home computer. (or Evite)
However, if you want to create an ad or brochure for your business, you will hire a professional. No expensive print shop needed.
I will always work as I can add value to a project. Post houses on the other hand are doomed. I predicted this over ten years ago, and it is finally coming to a head.
The big question is what's next? How many studios can exist when the viewers are fine with watching movies for free on the web?
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