[Avid-L2] 3D is here to stay!

I couldn't DISAGREE more!

What you see as desperation, I see as innovation. And... I'm not talking about "Smell-o-vision here. 3D production and distribution is here to stay. The quality of the "viewing experience" has progressed to the point where it's just too good to ignore. The fact that you can now have a VERY GOOD 3 D presentation on your home 50" plasma means that theatrical venues aren't the ONLY distribution channel anymore. That alone will prop up many more 3D productions.

In my opinion, 3D is going to become just another "style" of production. If the project merits it, then you'll choose to produce in 3D. Just like a filmmaker may choose to still shoot "Black and White" for effect. 3D will become a viable production choice... not just a marketing gimmick.

As for the comment that 3D is "irrelevant to why people will continue to pay for premium entertainment..." that's just plain ignoring cinema history. Since the pioneering days of cinema, just about every technical innovation we now consider commonplace was originally touted as a "gimmick". Sound (talkies), Color, Cinemascope, THX audio, etc.

There's plenty of reasons why people continue to pay for premium entertainment that have nothing to do with technical innovation, but to dismiss innovation as a significant factor is to ignore history.

mark

--- In Avid-L2@yahoogroups.com, David Dodson <davidadodson@...> wrote:
>
> I couldn't agree more. The current cult of 3D reeks of desperation. Ultimately, 3D is irrelevant to why people will continue to pay for premium entertainment -- in one way or another.
>
> D
> David Dodson
> davidadodson@...
> 818-541-1225
> 818-523-0905 mobile
>
>
>
>
> ________________________________
> From: Terence Curren <tcurren@...>
> To: Avid-L2@yahoogroups.com
> Sent: Sat, November 14, 2009 11:46:56 AM
> Subject: [Avid-L2] Re: Smoke on Mac update
>
>
> PS: Paint me as a cynic but i don't think 3-D is going to "save" the industry.
>
>
>
>
> [Non-text portions of this message have been removed]
>

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