Rupert,
I attended a five-day advanced Final Cut Studio 3 course, taught by
Larry Jordan in January, 2010. It took place at a Burbank-Based
for-profit professional editing education institution.
At that time, Mr. Jordan freely admitted to us he had *never* used an
Avid product. In fact, it was one of the first things he said to us.
The reason for this was he wanted us to know he'd be unable to
accurately answer certain "I do it this way in Avid. How do I do it in
Final Cut Pro?" questions. When asked why, in the face of a profession
that had multiple tool sets and a fluid workforce, he was not
cross-trained on other NLE's, Mr. Jordan's response was, to paraphrase:
"[Final Cut Pro is the only non-linear software I've ever used. I've
matured with it, and do not see the need to ever move away from it.]"
I thought that sentiment to be quite narrow-minded, given that every
other instructor I've ever studied with has been a certified trainer for
at least three of the four "A" NLE vendors (don't forget Autodesk) . . .
and even one that begins with Q.
FYI: Larry's bio is published on his website:
http://www.larryjordan.biz/larry-jordan/
Jesse Ettinger
--- In Avid-L2@yahoogroups.com, "Rupert Watson" <rupert@...> wrote:
>
> What I found most smirk inducing in Larry's demo was that most of what
he chose to highlight as "cool" in FCP X (playing and marking in a bin,
rolling trim, databases in your media folders, the ability to resize the
audio waveform in the timeline display) have been in Avid MC for some
time. Not knowing how to close the scopes was another chuckle inducing
moment.
>
>
>
> I don't really know his background, but did Larry ever cut on a Media
Composer? He would have liked it if he had, by the looks.
>
>
>
> Rupert Watson
>
> +44 7787 554 801
>
> www.root6.com
>
>
>
> From: Avid-L2@yahoogroups.com [mailto:Avid-L2@yahoogroups.com] On
Behalf Of Jim Feeley
> Sent: 24 June 2011 15:59
> To: Avid-L2@yahoogroups.com
> Subject: Re: [Avid-L2] What will Avid do? [plug ins]
>
>
>
>
>
> Larry Jordan isn't an Apple employee, so on what does he base his
> statement that the problems will be fixed soon? I'm not saying they
> won't, perhaps multicam and other stuff was too buggy to meet the beta
> and ship dates, but why doesn't Apple make a statement. Larry's a
> smart guy, but I can't tell if Apple's using him as a puppet here or
> what.
>
> > Both red giant and saphire have plugins ready to work with fcpx too.
>
> Interesting. Who said that? On Tuesday Aharon Rabinowitz of Red Giant
> posted on the company blog:
>
> "Apple has not yet contacted 3rd party plugin developers to let them
> know what the transition plan is for plugins in FCPX.
>
> That̢۪s really all we̢۪ve got right now. We know as much
as you do.
> We̢۪re downloading the software ourselves for the very first
time..."
>
> Rest of post here:
> http://www.redgiantsoftware.com/blog/2011/06/21/final-cut-x-is-here/
>
> So maybe some current RG plugins work with FCPX or maybe they've now
> seen the "API's big hooks." But it doesn't look like they've yet done
> any unique work for FCP X. Not that they won't.
>
> Supermeet is to OZ as Reality is to OZ.*
>
> Jim Feeley
> jfeeley@... <mailto:jfeeley%40gmail.com>
> *Not a bad thing so long as you don't forget.
>
> On Jun 24, 2011, at 7:09 AM, Andi Meek wrote:
>
> >
> > Last night at the Supermeet in London Larry Jordan did seem to hint
> > quite heavily that some of these problems eg multicam, would be
> > fixed quite soon - he gave a timeframe of within two months before
> > the first update. That's not to say multicam would be in within two
> > months, that's just to say that he believes apple are listening and
> > aware of the situation - he quoted from an email sent to him from
> > apple. As for OMF, AAF, EDL etc. this will basically be a third
> > party only solution. Both red giant and saphire have plugins ready
> > to work with fcpx too. The quote was apple have left "big hooks"
> > into the program for developers to create the tools people need.
> > Still, i don't have to pay $500 to export an OMF in MC. By the time
> > you pay for all the functionality you had in FCP7 or have in MC you
> > will have spent another few thousand quid. Which is rubbish. Bring
> > on MC 6.0!
> >
> > Andi
> >
> > To: Avid-L2@yahoogroups.com <mailto:Avid-L2%40yahoogroups.com>
> > From: dylan@... <mailto:dylan%40dylan.wibble.net>
> > Date: Fri, 24 Jun 2011 19:23:49 +1200
> > Subject: Re: [Avid-L2] What will Avid do?
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > I really doubt Apple will fix them quickly. Or possibly at all.
> >
> >
> >
> > Dylan Reeve
> >
> > http://dylanreeve.com/
> >
> >
> >
> > On Fri, Jun 24, 2011 at 5:15 PM, op owen@...
<mailto:owen%40thenowcorporation.com> >
> > wrote:
> >
> >
> >
> > > **
> >
> > >
> >
> > >
> >
> > > It's just that Apple will fix these issues quickly, so to gain
> > users Avid
> >
> > > must move quickly and boldy!
> >
> > > owen
> >
> > >
> >
> > >
> >
> > > On Jun 23, 2011, at 11:54 PM, Dylan Reeve wrote:
> >
> > >
> >
> > > > That might be a bit extreme, but surely some acknowledgement of
> > the
> >
> > > > dissatisfaction of FCP users is due in as public a way as
> > possible, I'm
> >
> > > > holding my breath for it :)
> >
> > > >
> >
> > > > Dylan Reeve
> >
> > > > http://dylanreeve.com/
> >
> > > >
> >
> > > > On Fri, Jun 24, 2011 at 3:43 PM, op owen@...
<mailto:owen%40thenowcorporation.com> >
> > wrote:
> >
> > > >
> >
> > > > > I'll say it again-
> >
> > > > > if avid had any sense of how to seize a moment ,they would
> > make the fcp
> >
> > > to
> >
> > > > > avid 5.5 trade up deal at $599. and throw in phrase find for
> > FREE NOW!
> >
> > > > > "Avid's Independence Day for Professional Editors Limited
> > offer starts
> >
> > > July
> >
> > > > > 4th ends Oct 1st."
> >
> > > > >
> >
> > > > > Owen
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > > On Jun 23, 2011, at 9:53 PM, Benjamin Hershleder wrote:
> >
> > > > >
> >
> > > > > >
> >
> > > > > >
> >
> > > > > > I just this moment sent the following to an associate at
Avid:
> >
> > > > > >
> >
> > > > > > Some thoughts to pass along to the muckity-mucks at Avid.
> >
> > > > > > I saw this blog post which may be of interest to Avid and
the
> >
> > > Marketing
> >
> > > > > folks there.
> >
> > > > > >
> >
> > > > > > Quote from the end of http://www.onerivermedia.com/blog/?
> > p=294:
> >
> > > > > > "I admittedly had strong animosity towards Avid back in
> > those days. I
> >
> > > > > still think theyï¼³e a bit of a pompous company, if ya ask
me,
> > but at
> >
> > > this
> >
> > > > > point, I feel joining the dark side of Media Composer may end
> > up being
> >
> > > the
> >
> > > > > best thing for us at this juncture. I know at the very least
> > it wont
> >
> > > hurt us
> >
> > > > > in trying, and if it meets or exceeds our expectations, then
> > all the
> >
> > > > > better."
> >
> > > > > >
> >
> > > > > > I say:
> >
> > > > > > NOW IS THE TIME for Avid to woo those new customers. It is
> > time to
> >
> > > help
> >
> > > > > dispel the concept of Avid as "pompous" and as "the dark
> > side," and to
> >
> > > > > alleviate some of the (admittedly silly) animosity that
> > exists. Avid
> >
> > > > > really, really needs to extend the $995 offer to FCP people.
> > They can
> >
> > > run a
> >
> > > > > campaign saying that they could have gouged people and put the
> > price
> >
> > > back to
> >
> > > > > $2.5K, but they are instead extending the $995 offer for 60
> > more days
> >
> > > (or
> >
> > > > > whatever).
> >
> > > > > >
> >
> > > > > > I agree with you... The iron is RED HOT!
> >
> > > > > >
> >
> > > > > > Benjamin
> >
> > > > > > ---
> >
> > > > > > Benjamin Hershleder
> >
> > > > > > http://ContactBen.com
> >
> > > > > > http://Hershleder.com
> >
> > > > > >
> >
> > > > > > Wear It In Post!
> >
> > > > > > Fun T-shirts, mousepads, mugs & more
> >
> > > > > > for Post Production Professionals
> >
> > > > > > http://www.WearItInPost.com
> >
> > > > > >
> >
> > > > > > On Jun 23, 2011, at 6:38 PM, Dylan Reeve wrote:
> >
> > > > > >
> >
> > > > > >> So FCP X is useless for TV and Film editing (and weddings
too
> >
> > > > > apparently,
> >
> > > > > >> lack of multicam is a killer there) - what's Avid going to
> > do?
> >
> > > > > >>
> >
> > > > > >> They had their crossgrade offer going but that expired last
> > week (or
> >
> > > did
> >
> > > > > >> it?)
> >
> > > > > >>
> >
> > > > > >> FCP users are starting to look at their future coices - and
> > the
> >
> > > option
> >
> > > > > is
> >
> > > > > >> pretty much Premiere Pro or Media Composer. I think Avid
> > needs to
> >
> > > take
> >
> > > > > >> action to try and make Media Composer more attractive to
> > those who
> >
> > > are
> >
> > > > > >> looking to the future...
> >
> > > > > >>
> >
> > > > > >> The concerns of FCP editor seem to mostly be about project
> >
> > > continuity
> >
> > > > > (can
> >
> > > > > >> they access their archived FCP projects) and hardware
> > support (can
> >
> > > they
> >
> > > > > use
> >
> > > > > >> their Kona and Decklink cards) - presently the answer on
> > both counts
> >
> > > is
> >
> > > > > Yes
> >
> > > > > >> for Premiere Pro and No for Media Composer. I'd like to
> > believe that
> >
> > > > > Media
> >
> > > > > >> Composer 6 will change those things, but if it is going to
> > then Avid
> >
> > > > > needs
> >
> > > > > >> to let us know that now - even if it won't be shipping for
> > a while,
> >
> > > so
> >
> > > > > >> people can have some idea what to expect.
> >
> > > > > >>
> >
> > > > > >> Last year I listed some of what I hoped to see in MC6 -
> >
> > > > > >>
http://dylanreeve.com/videotv/avid/2010/great-expectations.html
> > -
> >
> > > Some
> >
> > > > > of
> >
> > > > > >> them are even more important now.
> >
> > > > > >>
> >
> > > > > >> I know Avid has rules and regulations that restrict what it
> > can say
> >
> > > > > about
> >
> > > > > >> future products, but there must be some way? Microsoft
teases
> >
> > > details of
> >
> > > > > >> products are are a year or more away.
> >
> > > > > >>
> >
> > > > > >> Dylan Reeve
> >
> > > > > >> http://dylanreeve.com/
> >
> > > > > >>
> >
> > > > > >> [Non-text portions of this message have been removed]
> >
> > > > > >>
> >
> > > > > >>
> >
> > > > > >
> >
> > > > > >
> >
> > > > > >
> >
> > > > > > [Non-text portions of this message have been removed]
> >
> > > > > >
> >
> > > > > >
> >
> > > > > >
> >
> > > > > > ------------------------------------
> >
> > > > > >
> >
> > > > > > Search the offical complete Avid-L archives at:
> >
> > > > > http://archives.bengrosser.com/avid/
> >
> > > > > >
> >
> > > > > > If you want to donate to Red Cross quake relief, you can do
so
> >
> > > through
> >
> > > > > your cell phone. Text redcross to 90999 to make a $10
> > donation. It will
> >
> > > be
> >
> > > > > on your next cell bill.Yahoo! Groups Links
> >
> > > > > >
> >
> > > > > >
> >
> > > > > >
> >
> > > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > > [Non-text portions of this message have been removed]
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > > ------------------------------------
> >
> > > > >
> >
> > > > > Search the offical complete Avid-L archives at:
> >
> > > > > http://archives.bengrosser.com/avid/
> >
> > > > >
> >
> > > > > If you want to donate to Red Cross quake relief, you can do so
> > through
> >
> > > your
> >
> > > > > cell phone. Text redcross to 90999 to make a $10 donation. It
> > will be
> >
> > > on
> >
> > > > > your next cell bill.Yahoo! Groups Links
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > > >
> >
> > > >
> >
> > > > [Non-text portions of this message have been removed]
> >
> > > >
> >
> > > >
> >
> > >
> >
> > > [Non-text portions of this message have been removed]
> >
> > >
> >
> > >
> >
> > >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > [Non-text portions of this message have been removed]
> >
> >
> >
>
>
>
>
> __________________________________________________________
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