--- In Avid-L2@yahoogroups.com, James Culbertson <albion@...> wrote:
"Wouldn't it be more true to say that we have lived in a sweet spot of production history?"
Maybe, but you would have to combine that with distribution. Prior to motion pictures, you had to perform for an existing audience. That limited your ability to make money to the audience at hand, and therefore venue size. (Or a wealthy benefactor)
With the advent of motion pictures, you could perform once, and then show that performance over an over all over the world. Collecting the same performance fee could now reap a decent living. But the cost of getting to that point was an exorbitant up front fee which limited the access to that profit center. This also acted as a filter to limit the bad products.
Now we have the ability to show that one time performance to the world for free. But so does everyone. So the challenge becomes cutting your way through the chaff AND making a profit in the process.
As paid editors, we are an endangered species as more people grow up communicating in images and the "art of editing" becomes a part of everyday speech.
My .02 cents worth.
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