Fwd: [Avid-L2] Re: Smoke on Mac update

From my perspective I've found that the adoption of HD has started to push
the standards up again. For the last few years my observation was that
standards were slipping - shows shot on PD-150s and DVX100s, edited by the
director's nephew on FCP on an iMac - they were just scraping by.

But HD seems to have lifted that - at least where I work. Now the technical
demands of delivery are again rising up and the demand for quality is
rising. Of course, it will probably fall again, but even if YouTube is a
deliverable, it's changing too - now making 1080P delivery possible. PCs are
increasingly becoming media centres, DVI plays with HDMI - even my in-laws
have figured out how to play 720P off their laptop into the Plasma. And
while the demands of the consumer probably aren't as high as the demands of
Discovery QC, they will demand quality as their expectations change.

I don't think the current models we're used to are going anywhere anytime
soon - no matter how big our TVs get and how many channels of surround we
get a fairly large portion of the audience will still seek the threatre
experience, but that same film will have to be available in other channels
for those who don't seek that.

There is still a place for tools like DS and Smoke, especially as HD becomes
more widespread. And still a place for those who really understand those
tools and make them sing (and even more so for people who understand the
increasingly complex and growing range of technology and formats).

To the topic at hand - my last exposure to Smoke (about 3-4 years ago)
didn't fill me with awe. But I presume it's improved greatly since then.

On Sun, Nov 15, 2009 at 7:12 AM, lucasgw1 <lucasgw1@yahoo.com> wrote:

>
> Part of that is because the concept of "the deliverable" has changed so
> much. This generation of filmmakers has grown up with YouTube as a
> deliverable, and the iPhone as the target. I hear a tremendous amount of
> wailing and gnashing of teeth about this, but I think it's a great
> thing. Why? Because for these people, content and story really IS king.
> Is there a lot of garbage out there? Of course, but there has always
> been a lot of garbage out there. But I see so much really really good
> and creative storytelling being done on places like Vimeo and YouTube...
> by people who want to tell stories and tell them well, and aren't as
> concerned with "gee, how do I get this to film?"
>
>
--
Dylan Reeve

[Non-text portions of this message have been removed]

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