One of the definitions of insanity is doing the exact same thing over-and-over -- and expecting a different outcome.
It would appear that Avid's user-base, across all categories (film, broadcast, larger postproduction shops and individual operators), has been unhappy with Avid for 10-15 years -- and yet Avid somehow now needs an ACA to distill a message that has been clearly and repeatedly articulated to them for over a decade. That's sad.
And those of us that have, over the years, invested hundreds of thousands or millions of dollars in Avid products -- now need to join the ACA to prove that we "have skin in the game". That's insulting.
Avid is one of the most dysfunctional companies I have ever seen. And, as impressed as I was with Avid's presentation earlier this week, after attending this year's show, I am finally not expecting a different outcome.
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