This IS the Avid L2: Re: [Avid-L2] Avid's biggest challenges

If Autodesk bought it they could integrate it into smoke and flame as the editorial component saving years of development as well as integrating Avids shared media knowledge. It would be like the rebirth of DS - avid edit system Autodesk finishing power.

If Bmd bought it they just need to rename the edit tab to avid tab in resolve. Then they can say 'see we fixed the color corrector already'.

If the foundry bought it they could integrate their hiero feature set allowing media distribution and collection and version handling.

If eyeon bought it they could give you fusion link without going anywhere.

If Sony buy it they could release Soccrato.

If apple buys it then they will make it Mac only, drop the price to 100 bucks, achieve total market domination then drop it.

Or, why don't all the avid editors in the world and all the avid employees just kick in a couple of grand each and buy the company. Then we could all vote on what to do with the product to just make it the best edit system based on our hundreds of years of collective experience. We could call the new product the Avid-L.
I vote bob zelin to be head of hardware, bouke can be head of workflow, Terrence can be head of 4k/8k development, mr hullfish can be head of training and Mariana is of course CEO. I'll be head of forum complaints as I'm good at that.

Mike

> On 26 Feb, 2014, at 8:57 am, Knut A Helgeland <knut@toxic.no> wrote:
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> Hey.
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> From any acquirers point of view, I would be very hesitant to consider picking up a company that has been performing below expectations year after year loosing massive sums of money at a very steady rate over such a long time, and then just as they seem to be out of cash also finds themselves out of a CEO, and a CFO, and cannot keep up their books, and is consequently taken off the market.
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> So here's today's industry exercise for all. How would you sell this as a sensible acquisition, to AJA or BM, Autodesk or Adobe, or indeed any competent industry player with enough pocket money? If you buy them, will they not still be leaking money at approximately the same rate, only now it's your money? Is there any unfulfilled potential left inside this black hole?
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> A real philanthropist could have a great entry about now. Personally I'd like to see Bill Gates return and clean up his old mess. Pick up DS and give it to Autodesk, give Media Composer to Adobe and the server side to Facilis or Rohde & Schwarz or some other sensible party. Then he can sit on those prohibiting patents and distribute usage at a symbolic fee where justified, as foundations do.
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> K
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>> On 25. feb. 2014, at 20:17, Richard Tibbetts wrote:
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>> From the acquirers point of view, it would make sense. AJA and black magic are in a bitter battle, so a pedigreed NLE could be a crown jewel for them.
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>> There's really only one NLE available to scoop up, unless sony divests theirs.
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>> The deal makes real sense for AJA. But most importantly, I think Marianne would enjoy the San Francisco area more. :-)
>>
>> RT
>> Sent via iPad NanoS
>>
>>> On Feb 25, 2014, at 8:06 AM, <switthaus@mac.com> wrote:
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>>> I think there is a note of caution here on wishing BMD or anyone buying the Media Composer brand. As one of those DS folks who lived through the Avid purchase of Soft, it is not always for the better, Like Avid did to DS, BMD or another suitor may try to change the workflow and tools in MC to bring it more into the "brand" of the buying company. And we know radical change is something Avid editors loathe. ;-)
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>>>
>>> There are a lot of unknowns with a sale and not all of them good.
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