Re: [Avid-L2] Avid's biggest challenges

Wouldn't they just buy the intellectual property (MC and ProTools
and...), plus a few stellar employees (Marianna...), and ditch the company?

R

Ricardo Ismach
Casual Dog Productions, LLC

On 2/25/14, 5:57 PM, Knut A Helgeland wrote:
> Hey.
>
> From any acquirers point of view, I would be very hesitant to consider picking up a company that has been performing below expectations year after year loosing massive sums of money at a very steady rate over such a long time, and then just as they seem to be out of cash also finds themselves out of a CEO, and a CFO, and cannot keep up their books, and is consequently taken off the market.
>
> So here's today's industry exercise for all. How would you sell this as a sensible acquisition, to AJA or BM, Autodesk or Adobe, or indeed any competent industry player with enough pocket money? If you buy them, will they not still be leaking money at approximately the same rate, only now it's your money? Is there any unfulfilled potential left inside this black hole?
>
> A real philanthropist could have a great entry about now. Personally I'd like to see Bill Gates return and clean up his old mess. Pick up DS and give it to Autodesk, give Media Composer to Adobe and the server side to Facilis or Rohde & Schwarz or some other sensible party. Then he can sit on those prohibiting patents and distribute usage at a symbolic fee where justified, as foundations do.
>
> K
>
>
> On 25. feb. 2014, at 20:17, Richard Tibbetts wrote:
>
>> From the acquirers point of view, it would make sense. AJA and black magic are in a bitter battle, so a pedigreed NLE could be a crown jewel for them.
>>
>> There's really only one NLE available to scoop up, unless sony divests theirs.
>>
>> The deal makes real sense for AJA. But most importantly, I think Marianne would enjoy the San Francisco area more. :-)
>>
>> RT
>> Sent via iPad NanoS
>>
>> On Feb 25, 2014, at 8:06 AM, <switthaus@mac.com> wrote:
>>
>>> I think there is a note of caution here on wishing BMD or anyone buying the Media Composer brand. As one of those DS folks who lived through the Avid purchase of Soft, it is not always for the better, Like Avid did to DS, BMD or another suitor may try to change the workflow and tools in MC to bring it more into the "brand" of the buying company. And we know radical change is something Avid editors loathe. ;-)
>>>
>>>
>>> There are a lot of unknowns with a sale and not all of them good.
>>>


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