Wow! What a discussion.
Myself, nearly everything in my shop is shot 1080 and posted in 720, with
FCP or PPro handling the scaling and repositioning of the source in the
timeline.
My producers and clients LOVE the workflow capabilities this provides them.
Hardly ANY of my corporate clients ask for or need HD - their final
deliverable is usually an SD widescreen WMV or MP4 - which gets dropped
into a PPT presentation.
The clients that DO ask for HD want it for 55 inch touchscreens as POS
installations or educational installations. This is rapidly becoming our
new deliverable.
I'm looking forward to getting a new MacPro "coffee can" and asking my
shooters for 4K source material in 2014 as I start posting in 1080 "full
HD".
I should be careful what I wish for...
PS - took my son to see "Pacific Rim" at the local theater. The movie was
shown in "Sony 4K". I couldn't tell the difference from other movies I've
seen FWIW...
--
Tim McLaughlin
Final Cut, Avid and Premiere Pro Editor
http://vimeo.com/mcltim
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