Here's the thing for me... Yes most people won't see the difference. Bit I want to live in a world where I deliver the best possible product. A world where if I decide if like a 100 inch tv my work still shines.
I've done most of my work in HD for almost 10 years now. I don't charge a premium for it, everything I master is HD or 2k - 75% of my deliverables are SD in this market. But I get to work on good footage - I Roto 2k, I key off 10 bit material or better, I enjoy the quality while I do my job - and that's half of the battle.
It's like in the film days, when you threw a work print onto the steenbeck and the pictures were perfectly exposed you got a thrill of excitement - this tvc was gonna be great. Conversely you threw up some horrible underexposed stuff and you knew from frame one you was going to be polishing a turd.
4k to me means my Roto suddenly becomes twice as accurate on screen, my keys a touch more realistic and everything just a bit more pristine. That's a future I've wanted since I saw hd demoed in the 80s. For almost all my career hd has been coming soon - now it's here I for one want bigger hd.
What's enough resolution? More. That's how much.
Mike
On 26 Aug, 2013, at 10:14 AM, Tim McLaughlin <mcltim.156@gmail.com> wrote:
> Wow! What a discussion.
>
> Myself, nearly everything in my shop is shot 1080 and posted in 720, with
> FCP or PPro handling the scaling and repositioning of the source in the
> timeline.
> My producers and clients LOVE the workflow capabilities this provides them.
>
> Hardly ANY of my corporate clients ask for or need HD - their final
> deliverable is usually an SD widescreen WMV or MP4 - which gets dropped
> into a PPT presentation.
>
> The clients that DO ask for HD want it for 55 inch touchscreens as POS
> installations or educational installations. This is rapidly becoming our
> new deliverable.
>
> I'm looking forward to getting a new MacPro "coffee can" and asking my
> shooters for 4K source material in 2014 as I start posting in 1080 "full
> HD".
>
> I should be careful what I wish for...
>
> PS - took my son to see "Pacific Rim" at the local theater. The movie was
> shown in "Sony 4K". I couldn't tell the difference from other movies I've
> seen FWIW...
>
> --
> Tim McLaughlin
> Final Cut, Avid and Premiere Pro Editor
> http://vimeo.com/mcltim
>
> [Non-text portions of this message have been removed]
>
>
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