Avid isn't killing editors... Short sighted profit maximizing, job consolidating corporations are doing that. Avid is simply surviving and giving their deep pocket (corporations) customers what they want. The producer/reporter/ shooter/window washer has already eliminated hundreds of shooter and editor jobs in broadcast news. Management had to downsize newsrooms to stay alive. 20 years ago stations and networks divided a 3 slice advertising pie. Now they must share a 600 channel market. You can't generate much profit with a 1/600th slice of that pie. The solution - gut costs. And it's not just editors. Look inside local and even some network newsrooms. The TD, audio person, director and three
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Andy Field
Fieldvision Productions
202-262-3376
Thursday, May 24, 2012
[Avid-L2] Re: How Avid kills editors
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